Create Your First Campaign

Campaign Name
Your campaign’s public title. Make it clear and memorable.

• ✅ Good: “Share Our DeFi Launch”
• ❌ Avoid: “Campaign #3”

Short Description
A brief overview that explains your campaign’s purpose to content creators.

Example: “Help us introduce our new yield farming feature to the DeFi community”

Knowledge Base ⚠️ Most Important Field
This is what AI uses to verify tweet accuracy. Be comprehensive!

## Project Overview
[Your project name] is [what it does] that enables [who it helps] 
to [achieve what outcome] through [key mechanism].
 
## Key Features
- Feature 1: [Description and benefit]
- Feature 2: [Description and benefit]
- Feature 3: [Description and benefit]
 
## Technical Details
- Token: [Symbol, type, contract]
- Networks: [List supported chains]
- Smart Contracts: [Audit status]
- TVL/Volume: [If impressive]
 
## Target Users
- Primary: [Main user type and why they care]
- Secondary: [Other users and benefits]
 
## Important Facts
- [Specific numbers, dates, milestones]
- [Unique achievements or partnerships]
- [Security features or guarantees]

Campaign Style
Define the tone and voice you want content creators to use.

Examples: “Professional and educational” or “Friendly and accessible”

Campaign Rules
Set clear boundaries for submissions.

• Required elements (hashtags, mentions)
• Prohibited content (false claims, offensive language)
• Format requirements (minimum length, language)

Network & Token
Choose where to distribute rewards:

• Networks: Base, zkSync Era
• Tokens: Select from available options on each network

Budget Configuration

Timeline

• Start Date: Today or schedule for future
• End Date: Automatically calculated
• Total Duration: Periods × Duration = Campaign length

What are Missions?
Missions are different tweet activities within your campaign. Create multiple missions upfront, then activate them strategically across periods.

For Each Mission:

📝 Title - Clear, descriptive name
📋 Description - What content creators should create
📏 Rules - Specific requirements (hashtags, length, topics)
🔄 Status - Toggle active/inactive per period

Mission Planning Strategy:

Weeks 1-2: "Introduction Mission" ✅ Active
Weeks 3-4: "Tutorial Mission" ⏸️ Activate later  
Weeks 5-6: "Success Stories" ⏸️ Activate later

External Multiplier URL (Optional)

Plug in your own API to control who can participate and how their scores are weighted. When set, Rally calls your endpoint for every submission before running AI analysis.

Your API receives a POST with {"xId": "<user_twitter_id>"} and returns {"multiplier": "1.25"}. Use this for:

• Token-gating — only reward users who hold your token
• Allowlists — restrict participation to specific users
• Reputation scoring — weight rewards by your own scoring system

A multiplier of 0 means the user gets zero score; a 4xx response also denies the user. If your API is unreachable (5xx), the submission is retried.

Option 1: Open to Everyone

• ☑️ All Rally users can participate
• 🔷 Verified users only (optional)
• 📊 Follower requirements:
  • Minimum: Set a floor (0 = no minimum)
  • Maximum: Set a cap (0 = no maximum)

Option 2: Whitelist Only

• 📋 Specific Twitter usernames only
• Perfect for: Beta testers, community rewards, targeted campaigns
• Easy input: Paste any list format (comma, space, or line separated)

Final Review

• ✓ Campaign details correct?
• ✓ Budget and timeline confirmed?
• ✓ Missions properly configured?
• ✓ Targeting parameters set?

Deploy Your Campaign

1. Click “Create Campaign”
2. Connect to GenLayer network
3. Approve transaction in wallet
4. Wait for on-chain confirmation
5. Campaign is created and scheduled!